Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram

The rise of various da’wah content on Instagram explains the emergence Muslimah movement to deliver Islamic messages through social media. Through Instagram, community becomes an agent for transforming knowledge in carrying out . This study aims explain how illustration artworks produced by become visual communication media and provide their nuances Instagram. With a virtual ethnographic approach, this research is qualitative involving 15 illustrators who are members Hijabographic community. reveals that embodiment shows distinctive style shape, which makes have its own positioning as produces content. As media, created contain iconic meanings emphasize aesthetic principles. creativity producing not individual phenomenon but structured cultural system adaptive demands technological development. present new way performing space.